K · chapter

Compliance, Ethics & Legal

What it is: the legal/ethical rule-set that gates all of marketing — traditional and AI-native — plus the reconciliation function that collects every other domain's legal edge, names it, and assigns ownership. K is two things at once: a few genuinely-K-owned bodies of law (accessibility, dark patterns, sweepstakes, agentic-AI liability) and the home of the compliance thread that runs through A–L.
The 2026 shift: federal AI enforcement has gone selectively de-regulatory (the FTC set aside its own Rytr AI order; an executive order attacks state AI laws as preempted), while the binding edge migrates to state law and court-made agent doctrine. Net posture is genuinely unsettled — a known unknown.
The home truth: K owns the RULE; each domain owns COMPLIANT PRACTICE. The rule lives once, here. Single-home the rule, cross-link the practice — never duplicate.
Don't: treat "the rule" as government law only (a self-regulatory tier and platform-policy-as-law sit alongside it), assume FTC penalty risk is the whole story (a private right of action is the real day-to-day exposure), or bank a sub-regulatory posture as if it were durable law.

How this domain is organized internally — and the decision logic, runnable workflows, and agent angle — are in the full map.